INTEGRITY Growth as a Service platform to empower small businesses to win.

Platform Revolution

A true platform model that operates on three levels:

individual/organization level: drop the bad actors and reward productive behavior
community/interaction level: establish trust to help and orchestrate collaboration
ecosystem level: reduce inefficiencies for marketing, advertising and growth.

A first universal platform, with a simple intuitive and visual interface, that delivers:

● anything and everything you could ever need to grow a small business, all in one place
● powerful incentives to collaborate and co-create (freelancers, experts & tech providers)
● true waste reduction and fair wealth distribution, for the whole ecosystem to prosper.

GROW
Get matched to the right mix of people, process & technology, to grow on demand

CO-CREATE
The best marketers, specialists and tech providers join forces to be better together.

PROSPER
Fuel a true circular economy between:

freelancers, experts & tech builders
small business owners
the supporting community

A Distributed Record Of Trust

The ecosystem is ripe with incompetence, fraud and a big tech bubble of shoddy software. With people, process and technology on one platform, we can measure their performance. Despite all the snake oil out there, we can follow the science and find the precious signal within the noise. Can determine:
• who’s doing good work
• who knows how to grow a business well
• and who builds great tools that actually produce results.

A blockchain allows us to secure that data on a distributed public source that can’t be tampered with. It also allows us to filter out the bad agents. And we can reward the good ones for being a productive member of the ecosystem. Together, we will finally be able to write new rules and change the game.

The Three Layers of the PoWR protocol

Our first major contribution to the ecosystem will be to develop the protocol. It will enable people, process and technology to join forces. Distributed entities can deliver more value together. We are focusing on the use case to orchestrate distributed growth on demand. But there is already interest for use cases in other industries as well.
To determine what works best and delivers the most value for growth, marketers have to test:
• a variety of marketing people (freelancers, agencies, etc.)
• processes (strategies, tactics, procedures,etc.)
• and technologies (systems, applications, software, etc.).

We observe series of campaigns and funnels and have to modify, quantify and continuously adjust a multitude of variables and components throughout. We then test and refine until we end up with a proven system that can deliver growth consistently, on demand, across a huge variety of different use cases and scenarios.

Thanks to some of the most recents advances in computer science, we can now build that logic into various algorithms and have those form the basis of our Proof of Wsdom, Proof of Results and Proof of Reputation (PoWR) protocol.

1. Proof of Wisdom

Can infer the level of wisdom for experts by measuring the performance delivered (leads, sales, revenues, etc.) by the processes in question and the strength of their results. We obtain proof of wisdom by validating that a process consistently yields proven results over a statistically significant sample.

Operating on a blockchain and using smart contracts then allows the platform to issue those experts work tokens. These tokens grants them rights on the platform. It acts as a license that allows them to contribute their expertise to the system. It’s a small piece of secure code issued to them that will also act as a permission to access different areas
and features on the platform.

Having all that achieved by way of smart contracts, makes the whole operation much leaner and much more scalable, at the business level, by taking advantage of software automation — as opposed to traditional command and control corporate structures, that requires large quantities of middle management and clerks throughout.

2. Proof of Reputation

To execute those processes correctly, we need people with the right attitude/aptitudes to deliver the best results. Those are the honest people who care and have what it takes to get the job done right. They are reputable players in the ecosystem. They spent years doing good work, building their name and reputation. They’re the ones we can count on to build and manage what the experts recommend and for their process to deliver growth.

Once a freelancer or agency is proven to have reputation and deliver consistent work, we also issue them work token. The work tokens grant them their own set of rights on the platform. It also acts as a license that allows them to perform certain work in the system, based on their specific skill set and track record. We’re developing a potential staking mechanism to allow them to leverage the work token they earn as they build their credentials on the platform.

The platform also uses a series of smarts contracts, escrow and micropayments to ensure the right freelancers or the right agency can qualify for an assignment. Whenever a process requires their execution to deliver results and grow a business, it is assigned to the right worker based on their specific skills and proof of reputation.

The people selected to perform the work can then use the learning engine of the platform to get a clear definition of the task at hand as well as educational material on the work involved. They can access case studies as well as step by step guides and full standard operating procedures and checklists to help them achieve the work with the greatest level of efficiency. And they can request support from the community of practice within the platform to ensure optimal results not only fulfill their contractual obligation but also benefits the collective and the greater common good.

When the work is completed and submitted, it gets audited and micro payments are released from escrow once the quality meets the standards, at every step of the process.

3. Proof of Results

And finally, those people need the right tools to execute those processes efficiently. Software is generally meant to deliver efficiency. There are thousands of marketing tools and pieces of code out there. But only a fraction delivers the results we need to fuel consistent growth.

Thousands of hours spent implementing different technology across thousands of funnels enable growth hackers and marketers to follow the science, and pinpoint the right pieces of software and code to deliver the most value.

We can connect all the proper marketing and advertising technologies to the platform via their Application Programming Interface or API. The sum of these components (web-based systems, operating systems, database systems, computer hardware, or software library) allow our programmers to fetch exactly what people need to execute and deliver growth for the expert processes in question.

Thanks to the rise of microservices architecture, our software architects, engineers and developers can use all these different pieces of the puzzle (whether they be routines, data structures, object classes, variables, or remote calls) and assemble them, or mash them up together, following our very own recipe, as well as building our own user experience and interface, to deliver the exceptional growth we’re after — in the simplest, most user friendly, comprehensive and holistic format possible.

The Two Engines of a Platform

Once we establish a solid foundation for our platform with the three layers of the PoWR protocol to build distributed trust in the ecosystem, we can finally build a platform on top, in the application layer. Platforms empower people to connect and interact through a transaction engine and they empower them to learn and share knowledge through a learning engine.

1. Transaction engine

The platform takes advantage of smart contracts to orchestrate the work you need to grow. Out in the market, a lot of time and money is usually spent on coordinating work at the execution level. Here we can build a proper workflow engine to call in the right experts, assign work to the right people and take advantage of the right tools. That becomes the transaction engine of the platform. Everyone focuses on what they’re best at and gets fairly compensated.

Money can be held in escrow and the funds released once the quality of the work has been validated by the system. This completes the transaction and initiates the next step in the sequence.

Performance based marketing has been extremely popular with business owners (e.g Google Ads or Facebook Ads) but only covers a portion of current marketing investments, in the market as a whole. Recent advances in technology can help deliver that kind of performance based payments across the full marketing spectrum and completely flip the tables for the industry.

Removing several layers of intermediates makes the whole process much more efficient and much more affordable for small businesses. It also makes the work much more profitable for the experts, the freelancers and the tech providers. Everybody wins.

Focus on what you do best and let integrity handle the rest.

2. Learning engine

From successfully onboarding members to helping them learn how to use the platform well and ultimately how to capture new and better opportunities, the learning component of a platform is extremely crucial.

If want those who create processes to behave in a productive manner, it helps if we help them learn how to do so. The same is true of those who execute the processes. And it also applies to those who build tools to help. Education is key on all fronts.

That means we must empower the community to define what those behaviors are and help them build a learning engine around that content. It’s in the best interest of all the participants for the system to continuously evolve. And sharing knowledge is a good way to stimulate and accelerate evolution. As we’ll see later when we explore the essence of what makes a circular economy thrive, it is essential for economic activity to build and rebuild overall system health. Learning contributes largely to system health.

It creates a powerful incentive for the ones who are not performing as well to hone their skills. It leads them down a path where they too can aspire for more financial abundance by up levelling their skill set and improving the quality of their results.

Machine Learning
Over and above the human learning that needs to take place, there is also a massive opportunity for the ecosystem to use the platform to take advantage of recent advances in machine learning and deep neural networks.

Payments, Money and Engine Fuel

MONI — the integrity utility token

We need all kinds of transactions to make this platform engine purr. Business owners need to pay the platform, pay the people, pay for the process, and pay for technologies. And we ideally want the ability to make seamless micro payments every time a set of conditions is met. That’s what our smart contracts and MONI, the integrity utility token, are designed for.

Issuing a utility token allows platform members to purchase future access to the growth they seek. By the simple act of purchasing services in advance, the members do two things:

Every token they hold is creating cash flow for the platform to build, operate and evolve.
The price of the token is mainly driven by demand versus supply. The better the platform gets at reducing inefficiencies in the ecosystem, the more it accrues value. The better it gets at delivering consistent and efficient growth, the more desirable it becomes. And that causes the utility token to appreciate in value.

Operating with its own utility token also allows a unique symbiosis between the platform and the members. Members can consciously support the platform financially by acquiring utility token. They know that every token they hold fuels the cash flow to build the platform, to operate it and to make sure it improves and evolves over time.

In order to reward that behavior, holding MONI yields a 1% return every 2 months. The community can therefore earn the equivalent of 7.2% of compounded interest per year for supporting the platform.

And lastly, as a token holder, you also know that any contribution in kind you make to the ecosystem by helping members, increasing reach, referring business contacts and more, also supports the value of the token you hold and the platform that fuels the growth of your business.

Wealth Distribution
That unique synergy promotes a fair and sustainable distribution of wealth in the ecosystem. And it is made possible, in large part, by introducing MONI, the integrity utility token. The integrity utility token model allows wealth and value to be shared and distributed between all participants, in a fair and sustainable way.

VIRTUE — the integrity vote token

One of the big challenges we face in building a distributed platform is to articulate good distributed governance mechanisms that will help serve the greater common good and stay true to our core values. One of those values is to build resilient infrastructures that can benefit the next 9 generations — well beyond the span of our own lives.

We are currently seeking and enlisting the help of some of the world’s foremost experts to build that governance framework and stay true to the essence of the fourth industrial revolution.

The Foundation and the Council
We are exploring the ability for platform members to delegate some of their influence to a council of leaders in a set of key disciplines. We are paying close attention to the foundation model and have been drafting a council model with 7-9 delegates that strongly align with our core values and whose core genius would span across the different chairs we need to deliver on this vision, namely in the fields of: