FanChain — is revolutionizing sports media through blockchain
Website: https://www.fanchain.com/
FANCHAIN SOLUTION
FanChain provides a framework in which fans are rewarded with a token that can be used within the sports ecosystem to which they contribute, and creates a feedback loop that incentivizes the community to contribute to the social conversation that they rely on for an optimal sports experience. FanChain introduces the concept of “Mints,” which are powered by a DApp and which allows third-party entities to distribute FanChain tokens that are stamped with a specific sports team, league or event.
FanChain aligns the interests of all stakeholders including fans, leagues, and media in several key areas:
- Fans are rewarded for supporting their favorite teams
Fans earn FanChain tokens for sharing news, providing commentary and participating in the social conversation of their favorite team(s). Fans can then use their FanChain tokens to purchase goods, receive rewards, and access content from, for example, leagues, teams and media platforms - Leagues and teams can engage fans in new waysTeams and leagues can offer rewards and access to their most engaged fans by targeting holders of their respective team-stamped FanChain tokens, and can accept FanChain tokens for merchandise or access.
- Media and sports platforms can increase fan engagement
Online publishers, OTT platforms and social networks can distribute FanChain tokens to encourage participation and user-generated-content (“UGC”) that increases viewership, revenue and adoption.
THE FANCHAIN ECOSYSTEM
The core FanChain ecosystem consists of FanChain tokens, Mints, the FanWallet, FanExchange and FanPay. In simplest terms, FanChain works as follows:
1. A user creates content, or some other value, for a specific sport, team(s), game, league or related event on a UGC platform that is approved to be a Mint.
2. The user receives FanChain tokens containing metadata that are “stamped” with the team(s), league(s) or sporting event that the user created content or value for as a reward.
3. FanChain token compatible wallets will show a user’s total balance of FanChain tokens, and additionally provide a visual breakdown of the stamps that are associated with their tokens.
4. This results in content/value-producers being rewarded with FanChain tokens that are unique to their favorite sports, teams, leagues (or other sports-related event).
5. Third-parties can then offer special discounts, access, digital goods, promotions and features to FanChain users who hold a certain number of stamped tokens of a particular team, league, or other sport related events and organizations.
2. The user receives FanChain tokens containing metadata that are “stamped” with the team(s), league(s) or sporting event that the user created content or value for as a reward.
3. FanChain token compatible wallets will show a user’s total balance of FanChain tokens, and additionally provide a visual breakdown of the stamps that are associated with their tokens.
4. This results in content/value-producers being rewarded with FanChain tokens that are unique to their favorite sports, teams, leagues (or other sports-related event).
5. Third-parties can then offer special discounts, access, digital goods, promotions and features to FanChain users who hold a certain number of stamped tokens of a particular team, league, or other sport related events and organizations.
FANCHAIN TOKEN
Most tokens intentionally strive to be fungible and are not designed with the ability to be categorized by team, league or sport. This allows them to be used within broad markets but limits their ability to have team-specific associations or to be harnessed within the sports ecosystem.
WAYS TO USE FANZ
TICKETS
Purchase game tickets from leagues, teams and ticket vendors that integrate FanPay.
MERCHANDISE
Trade FANZ for sports merchandise on FanPrizes.com or from online shops that add support.
Trade FANZ for sports merchandise on FanPrizes.com or from online shops that add support.
ACCESS
Unlock pay-per-view subscriptions and premium content within SportsCastr and OTT platforms.
Unlock pay-per-view subscriptions and premium content within SportsCastr and OTT platforms.
TIPPING
Send virtual tips to your favorite broadcasters and athletes right on SportsCastr.
Send virtual tips to your favorite broadcasters and athletes right on SportsCastr.
BETTING
Use FANZ to get in on the action on betting platforms that join the FanChain ecosystem.
Use FANZ to get in on the action on betting platforms that join the FanChain ecosystem.
FANTASY
Access fantasy streams on SportsCastr, and join teams and more as fantasy networks join the the network.
Access fantasy streams on SportsCastr, and join teams and more as fantasy networks join the the network.
HOW FANCHAIN TOKEN IS DIFFERENT
FanChain tokens are based on the ERC20 standard but also adopts ERC721-style features when they are distributed or accepted within the FanChain ecosystem (including any wallet that adds support for DApp.)Similar to the concept of a “colored coin,” FanChain tokens are the synthesis of a fungible token with a non-fungible token. Although the FanChain token is fully ERC20-compliant, its implementation of the ERC20 specification allows for additional information to be stored on a per-address basis. This additional metadata contains the breakdown of an addresses’ token balance by team, league or event.
FanChain tokens can be transferred and monitored by any ERC20 compatible wallet without care or concern of the extra metadata (“stamps”), but the extra data associated with each stamped token (e.g. team or league breakdown) becomes visible in FanChain-aware systems.
Storing the stamped-metadata at the address-level, as opposed to the token level (as in the case of ERC721), allows for enhanced functionality. This includes:
1. Divisibility: Unlike pure ERC721-tokens, FanChain tokens can be decimalized to allow for fine-grain and micro transactions. FanChain tokens can be transferred and stored as fractions of a token, instead of only in whole-token increments.
2. Lower Gas Prices: Transfers between addresses do not require a transaction per token, but can be executed using a simple, low-cost group operation (even when transferring team, league or event-specific tokens).
2. Lower Gas Prices: Transfers between addresses do not require a transaction per token, but can be executed using a simple, low-cost group operation (even when transferring team, league or event-specific tokens).
This significantly reduces the Gas consumed when using FanChain’s DApp. Consequently, transactions only consume slightly more Gas than a basic ERC20 operation, especially when compared to ERC721 bulk transfers.
THE UTILITY AND MODIFICATION OF STAMPED FANCHAIN TOKENS
Third-parties may grant rights and privileges to the bearers of stamped tokens. This opens the door for third-parties to target and reward FanChain token users who hold tokens stamped with a particular team or league. Example rewards may include:
1. Special offers or discounts on team-branded goods
2. Discounted access to team games or matches
3. Access to special digital content or online promotions
4. Access to PPV games or OTT subscriptions
1. Special offers or discounts on team-branded goods
2. Discounted access to team games or matches
3. Access to special digital content or online promotions
4. Access to PPV games or OTT subscriptions
FANWALLET
As FanChain tokens are ERC20 compliant, the token will be compatible with and stored on standard Ethereum wallets such as MyEtherWallet. These wallets, however, will not recognize the team stamps. A FanWallet will be developed for the web, android and iOS devices. Unique functionality of the FanWallet includes:
1. Visual breakdown of FanChain tokens by team
2. Ability for users to select and send team specific tokens
3. Ability for users to send specific stamped FanChain tokens to other users
4. User will be able to see and consume offers available to those who hold specifically stamped tokens
1. Visual breakdown of FanChain tokens by team
2. Ability for users to select and send team specific tokens
3. Ability for users to send specific stamped FanChain tokens to other users
4. User will be able to see and consume offers available to those who hold specifically stamped tokens
FANEXCHANGE
Plan to develop a web-based trading exchange where users may exchange the stamped FanChain Tokens of one team for FanChain tokens stamped with a different team. This will allow users to build a collection of stamped FanChain for their favorite teams while reducing tokens stamped with teams they have less allegiance to.
FANPAY
Apps, websites, media and other entities will be able to easily accept FanChain tokens for goods and services by integrating a FanChain token payment gateway (“software plugin”) called “FanPay”. The gateway will allow third-parties to easily offer discounts or offers only to holders of specific team tokens.
FANPRIZES
Will launch a website listing all rewards and prizes that can be exchanged for FanChain tokens on FanPrizes.com. FanPrizes.com will be the first platform to the use the FanPay payment gateway, allowing us to develop, test and implement FanPay in a live environment.
SPORTSCASTR — THE MASTER MINT
The first Mint and the first platform to use FanChain tokens is SportsCastr. SportsCastr is an open, ultra low-latency live video platform that personalizes the fan experience by allowing the global sports population to choose who calls the game for them — or calls the game themselves. SportsCastr’s ecosystem includes a responsive web platform, mobile application and SDK that can integrate into existing OTT platforms.
PROBLEMS SPORTSCASTR SOLVES
CROWDSOURCED, REGIONALIZED COMMENTARY
Although many domestic leagues are popular internationally (or vice versa), they are predominantly broadcast on their respective OTT platforms in a single language. SportsCastr allows local fans and reporters to provide regionalized commentary that can be accessed via a second screen device or via direct integration with live-game footage.
Although many domestic leagues are popular internationally (or vice versa), they are predominantly broadcast on their respective OTT platforms in a single language. SportsCastr allows local fans and reporters to provide regionalized commentary that can be accessed via a second screen device or via direct integration with live-game footage.
PERSONALIZATION OF COMMENTARY FEEDS
Commentary is the only customizable component of the live-sports experience, yet there is currently no platform that seamlessly integrates into viewing and behavior patterns of a diverse global audience. For example, younger viewers may not relate to or enjoy homogenized commentary provided by older broadcasters speaking to an older demographic and constrained to traditional TV network norms. Further, socioeconomic differences in viewership (including gender, political and religious identity) are currently ignored by traditional media networks.
Commentary is the only customizable component of the live-sports experience, yet there is currently no platform that seamlessly integrates into viewing and behavior patterns of a diverse global audience. For example, younger viewers may not relate to or enjoy homogenized commentary provided by older broadcasters speaking to an older demographic and constrained to traditional TV network norms. Further, socioeconomic differences in viewership (including gender, political and religious identity) are currently ignored by traditional media networks.
LATENCY AND GAME SYNCHRONIZATION
Live-streaming sports apps tested by VentureBeat average end-to-end latency scores ranging from nine to 101 seconds.
Consequently, if a viewer attempts to use an existing live video platform as a source for alternative commentary, the commentary on the second screen will be out of sync with the game they are watching.
SportsCastr currently offer lens-to-lens latency of less than two-seconds while still being highly scalable, and has plans to reduce this latency to less than one-second (under ideal conditions). In addition, SportsCastr is developinga game sync engine, CastSync, that will allow viewers to adjust the latency of the commentary so that it is in sync with the game they are watching. This is important because OTT platforms, TV networks, and other forms of distribution all have variable latency
Live-streaming sports apps tested by VentureBeat average end-to-end latency scores ranging from nine to 101 seconds.
Consequently, if a viewer attempts to use an existing live video platform as a source for alternative commentary, the commentary on the second screen will be out of sync with the game they are watching.
SportsCastr currently offer lens-to-lens latency of less than two-seconds while still being highly scalable, and has plans to reduce this latency to less than one-second (under ideal conditions). In addition, SportsCastr is developinga game sync engine, CastSync, that will allow viewers to adjust the latency of the commentary so that it is in sync with the game they are watching. This is important because OTT platforms, TV networks, and other forms of distribution all have variable latency
KEY TAKEAWAYS
• One of the first sports-focused user generated live streaming video platforms,customized specifically for sports broadcasting, news and commentary including real-time scoreboard integration and professionally designed dynamic graphical overlays
• Industry trends favor live streaming and second screen solutions. Platform can be integrated with OTT services, which is in alignment with shifting market trends and viewing consumption
• High-profile, accomplished team with extensive experience building and growing sports media companies, supported by top-name industry investors and partners
• In-app purchase (“IAP”) (blockchain-based digital goods, a la carte PPV) and subscription-based revenue model proven on other live streaming platforms
• Official partnership with NFL Players Association
• Industry trends favor live streaming and second screen solutions. Platform can be integrated with OTT services, which is in alignment with shifting market trends and viewing consumption
• High-profile, accomplished team with extensive experience building and growing sports media companies, supported by top-name industry investors and partners
• In-app purchase (“IAP”) (blockchain-based digital goods, a la carte PPV) and subscription-based revenue model proven on other live streaming platforms
• Official partnership with NFL Players Association
THE SPORTSCASTR PLATFORM
The SportsCastr platform allows viewers to select which broadcaster they wish to have call, recap or make predictions on a game. Streams are enhanced by features such as broadcast quality scoreboards that update in real-time and on-air motion graphics that simulate a professional, live studio experience. SportsCastr is designed to encourage users to chat and interact with the broadcaster and other viewers during a live broadcast. SportsCastr supports a multitude of user types — fans, athletes, sports reporters, families, students — to live stream during games, share reactions and create original commentary. Following a simple signup process, users can go live in a matter of seconds — instantly notifying their fans via push notifications — and communicate and share the broadcast with viewers and followers across social media. SportsCastr is designed to be a second-screen experience, a first-screen experience, and integrated into existing OTT offerings.
TOKEN SUMMARY
USE OF FUNDS
Proceeds from the ICO will be used to develop the SportsCastr FanChain ecosystem including acquiring media rights to broadcast live sporting events, premium content production, rewards for token holders (FanPrizes), platform development, operating expenses, marketing and legal.
ROADMAP
Links:
Website: https://www.fanchain.com/
Whitepaper: https://fanchain.com/whitepaper/
Facebook: https://www.facebook.com/FanChainbySportsCastr/
Twitter: https://twitter.com/fanchain
Telegram Channel: https://t.me/joinchat/HMX3kA5Y_7f1BO7i_jRqSA
LinkedIn: https://www.linkedin.com/company/fanchain/
Reddit: https://www.reddit.com/r/FanChain/
Whitepaper: https://fanchain.com/whitepaper/
Facebook: https://www.facebook.com/FanChainbySportsCastr/
Twitter: https://twitter.com/fanchain
Telegram Channel: https://t.me/joinchat/HMX3kA5Y_7f1BO7i_jRqSA
LinkedIn: https://www.linkedin.com/company/fanchain/
Reddit: https://www.reddit.com/r/FanChain/
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The bitcointalk name: mreretic
Profile links : https://bitcointalk.org/index.php?action=profile;u=1716487
The bitcointalk name: mreretic
Profile links : https://bitcointalk.org/index.php?action=profile;u=1716487
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